Vanish is celebrating this and encouraging rewear, care and reuse of clothing with tactical OOH created by Havas London – going live at sites around the stadium, on the eve of Brentford FC’s home game against Chelsea. ‘Bees are good for the environment’ is a play on words that gives a shoutout to the football club for taking on this sustainable stand and cheering on fans for rewearing.

As part of the Vanish ‘Rewear’ campaign, this work brings environmentally friendly ideas to the public and gets into the thick of fan excitement and a sense of celebration.

“Inspiration on how to change our attitudes towards clothes, and ultimately our behaviour in wearing them, can come from anywhere. We were thrilled to see a team like Brentford FC leading from the front, and bringing this issue into the mainstream world of football. Vanish is all about supporting and celebrating anyone who champions the spirit of Rewear. Well played, Brentford!”

Reviews and Reaction:

The Team:

Agency:

Creative Director – Nick Rowland

Creatives – Sam Adio, Ken Abalos

Designer – Sarah Butler

Business Director – Carolyn Young

Senior Account Director – James Johnstone

Account Manager – Irina Patrichi

Agency Producer – Flavia Casa

Media planning/buying – ZenithOptimedia